Wilder Fields Influencers
With less than $1,000, we proved that the right community and authentic connections can drive impressive results.
Wilder Fields, a vertical farm specializing in flavorful, fresh microgreens and salad mixes, was poised to launch their Superfood Microgreens at Mariano’s—a major milestone. They partnered with us to generate buzz on a budget. The result? A 20% increase in same-store sales.
Results
What We Did
We identified Chicago-based influencers who shared Wilder Fields’ passion for good food and authentic experiences—individuals who would genuinely be excited about the microgreens.
We orchestrated hand-delivered boxes of Superfood Microgreens straight from the farm. Wilder’s delivery person met most influencers in person, forging a connection that makes a huge difference. Concise marketing materials highlighted key benefits, facilitating easy sharing with followers.
The response was overwhelmingly positive. Influencers’ enthusiasm translated into authentic, engaging content that drove tangible results.
Why it Worked
This campaign proved that impact doesn’t require a big budget. By identifying the right community and using product as currency, you can achieve significant results on a shoestring budget.
