Case Study: Cleanest & Greenest

In a category full of dated cues and “good enough” design, Cleanest & Greenest wanted the shelf to say quality before anyone read a word.

We built an identity that makes greens feel like a specialty product, not a commodity. Hand-painted watercolor illustrations bring warmth, craft, and a sense of care, the kind shoppers associate with food they can trust. Paired with refined typography and gourmet cues, the packaging stands out in the produce aisle and signals quality at a glance.
Collaborators: Milan Stojanov (illustration)