Bubalo

Protein bars have always been chalky, chewy calorie bricks—functional? Yes. Delicious? Not really.

Bubalo, created by Coach Foods, is here to change that. We partnered with their team to build a brand that puts flavor first, with a dessert-inspired identity and packaging that feels more like candy than a gym snack. The result is a protein bar that’s unapologetically indulgent, with playful design elements and a clear message: Never skip dessert.

From the vibrant packaging to the approachable tone of voice, every detail was crafted to make Bubalo stand out in a sea of overly functional snacks—proving once and for all that you don’t have to sacrifice taste to hit your macros.