Thanks for the Reminder, Coach

Coach Wooden’s timeless wisdom—faith in your vision and patience in your process—reminds us that true growth comes to those who believe in their product, even when results are slow.

Faith and Patience.

Sounds like fortune cookie wisdom, doesn’t it?

But in a world obsessed with speed, these virtues are radical acts.

I recently revisited Coach Wooden’s Wooden on Leadership. Among Wooden’s treasure trove of insights, two ideas latched onto my brain and wouldn’t let go: Faith and Patience.

Not exactly startup mantras, are they? In the world of blitzscaling and growth hacking, these virtues seem quaint. Outdated even.

But Wooden knew better.

 

Faith isn’t blind optimism. It’s belief in your product, your team, your vision—even when sales are slow. Patience isn’t passivity. It’s the discipline to perfect your recipe while competitors cut corners.

Most new ventures are in a hurry. They want instant brand recognition. Market domination. Now.

But great brands aren’t built overnight. They’re built day by day. Customer by customer. With faith in the quality. And patience in the growth. It’s not flashy. It won’t make headlines. But it works.

Do you have the faith to believe in your product when it’s still on the bottom shelf? Do you have the patience to build customer loyalty instead of chasing quick sales?


Words: Dimitar Popov