Trusty

Making aging in place simple and stress-free.

Trusty helps seniors stay in their homes by taking the hassle out of home maintenance. From safety checks to expert repairs, their mission is to make aging in place as safe and stress-free as possible. We helped bring this vision to life with a brand that feels warm, approachable, and rooted in the idea of “home.”

At the heart of the brand is the Trusty wordmark, where the “T” transforms into the roof of a house—a symbol of comfort, security, and familiarity. To add depth and personality, we worked with artist Filip Korunovski to create custom illustrations of inviting neighborhoods, evoking nostalgia while feeling fresh and modern.

The website experience is simple and accessible, ensuring seniors and their families can take the first step. Overall, the brand world is warm and reassuring, promising more peace of mind and less stress for everyone Trusty serves.

Website: trustyhomecare.org