Cleanest & Greenest

Cleanest & Greenest envisioned a revolution in the produce aisle: Kosher-certified greens with a luxury appeal. In a market dominated by tradition and dated packaging, they dared to be different.

We developed a visual identity elevating greens to a premium experience. Custom watercolor illustrations by Milan Stojanov add a touch of artistry and warmth to the brand. This technique brings a sense of handcrafted quality and natural beauty, resonating with consumers seeking authenticity in their food choices. The packaging design incorporates elements from gourmet foods, infusing sophistication into the produce section.