3D People

3D People aims to democratize digital manufacturing in the UK. Their brand needed to reflect the balance between technical expertise and creative problem-solving.

We developed an identity system inspired by technical diagrams, using a modern grotesk typeface and a high-contrast color palette. Bright accent colors serve as functional wayfinding across the design system. The result demystifies complex processes, presenting 3D People as approachable experts in the field of 3D printing and prototyping.